The global market for natural shampoo brands is projected to reach $16.99 billion by 2030 (Grand View Research, 2025). This rapid rise reflects the growing preference for hair care products made with plant-based, eco-friendly ingredients. If you’re searching for gentler ways to cleanse your hair, you may also appreciate these tips on natural ways to address scalp issues.
Why Turn to Natural Shampoo?
Many everyday shampoos still rely on sulfates and parabens, which can lead to dryness or irritation. In contrast, a chemical-free shampoo often uses gentle cleansers like decyl glucoside or saponins derived from soapberry. These alternative ingredients aim to avoid stripping away your hair’s natural oils, leaving it soft rather than brittle.
The popularity of organic shampoo is soaring for several reasons. One major draw is the environmental benefit—some formulas reduce water pollution by eliminating synthetic compounds that linger in waterways. According to a 2019 study, shampoo bars with biodegradable ingredients have about a 25% lower carbon footprint than liquid versions (Plaine Products, 2019).
There is also a link between healthy hair shampoo and scalp wellness. Researchers found that 39% of individuals switching to sulfate-free cleansers noticed less scalp irritation (Healthline, 2020). This improvement is often attributed to the gentler nature of plant-based surfactants, which help hair maintain a balanced moisture level.
Key Ingredients That Make a Difference
Not all best natural shampoo options are identical—certain elements stand out for promoting strong, glossy hair. For instance, coconut oil is rich in fatty acids that can support elasticity and reduce breakage. Similarly, aloe vera soothes the scalp, making it an excellent choice for dryness or itchiness.
Other noteworthy additions include argan oil, known for its blend of vitamins that may address frizz, and apple cider vinegar, praised for clarifying the scalp. Brands often combine these star ingredients with rosemary oil or peppermint oil to promote circulation. In some formulas, these botanical extracts also bring an energizing herbal scent.
Interested in cleaning up more than your hair products? Take a look at our guide on non-toxic skincare choices for a deeper eco-friendly routine.
Top 5 Natural Shampoo Brands for Healthy Hair
Below are some of the natural shampoo brands that consistently earn praise for hair-boosting benefits. Each one offers unique perks to accommodate diverse needs, from curl definition to color protection.
1. Avalon Organics
Avalon Organics is famous for its strict adherence to certified organic standards. Their Rosemary Volumizing Shampoo, for example, contains no GMOs or synthetic fragrances. It often appeals to those seeking a cruelty-free option that’s mild enough for frequent wash days.
Comparison note: Avalon Organics focuses more on essential oil blends than some competitors. If you prefer a highly aromatic experience, this brand could be a great match compared to sparser scents from others on this list.
2. Shea Moisture
Shea Moisture’s formulations typically emphasize hydration. Their Jamaican Black Castor Oil Shampoo is a favorite among those with thick or curly hair, thanks to deeply nourishing ingredients like shea butter. Many users believe it eases breakage and improves manageability over time.
Comparison note: Compared to Avalon Organics, Shea Moisture’s product range frequently incorporates shea butter for moisture, making it ideal for textured or very dry strands.
3. Innersense Organic Beauty
Innersense uses coconut-derived surfactants and labels its line as both plant-based shampoo and salon-quality. Their Pure Harmony Hairbath highlights quinoa protein, believed to help fortify hair shafts without weighing them down. Those sensitive to synthetic perfumes often appreciate the subtle botanical fragrance.
Comparison note: Innersense targets a salon experience at home. It’s pricier than Shea Moisture, but many fans see it as an investment in professional-grade ingredients.
4. Briogeo
Briogeo is known for combining naturally derived elements with modern science. Their Be Gentle, Be Kind series features nutrient-dense fruit extracts like banana and coconut. These shampoos strive to cleanse thoroughly while protecting color treatments, making them an option for those with dyed hair.
Comparison note: When compared to Shea Moisture, Briogeo typically offers more advanced formulas for specific concerns such as color fade or scalp inflammation. It also has a higher price tag, but the brand markets its blends as tailored solutions.
5. John Masters Organics
John Masters Organics lines blend essential oils, herbal infusions, and certified organic elements. Their Lavender & Rosemary Shampoo is recognized for its gentle cleansing and relaxing scent. Those who prefer multipurpose products can pair it with the brand’s complementary conditioners for a consistent routine.
Comparison note: John Masters Organics is a bit more upscale, with meticulously sourced botanicals. If you’re willing to spend a bit more for premium extracts, this brand could be appealing compared to less expensive offerings from Shea Moisture or Avalon Organics.
Tips for Transitioning to Natural Shampoo
Switching from a conventional product can initially leave hair feeling slightly different. Since chemical-based shampoos tend to strip your scalp of protective oils, your head may overproduce sebum for a short while. This temporary phenomenon is sometimes referred to as the “detox period.”
To ease the process, focus on scalp massage and thorough rinsing. Some people find it helpful to use a detoxifying rinse made of diluted apple cider vinegar once per week. Over time, your scalp usually balances itself, leading to a healthier environment for hair growth.
If thinning or receding edges are part of your concerns, you may find these natural treatments for hairlines helpful, especially during the adjustment period.
Comparing Natural Shampoos: Key Factors
A pivotal aspect is checking for third-party certifications like USDA Organic or COSMOS. These seals confirm that the product meets rigorous standards and is free from synthetic pesticides. Another factor is container sustainability, such as refillable packaging or recycled materials.
Pay attention to pH levels. A balanced pH, around 5.5, helps the cuticle lie flat, which can improve sheen and reduce frizz. Finally, check for cruelty-free labels—many natural shampoo brands avoid animal testing to align with ethical values.
Can Natural Shampoo Aid Hair Growth?
While no shampoo can replace professional advice for serious hair loss, certain botanicals might encourage thicker locks. Rosemary and peppermint oils, in particular, have been studied for their scalp-stimulating qualities (Mother Dirt, 2022). Reducing exposure to harsh detergents could also lower the risk of breakage.
It’s important to maintain realistic expectations. However, consistent use of a healthy hair shampoo that balances and nourishes the scalp can tackle issues like dryness or product buildup. If you’d like more ideas for supporting stronger strands, you might explore plant-based oils that promote hair growth.
Bottom Line
Embracing natural shampoo brands can bring multiple rewards. From potential scalp benefits to kinder environmental footprints, these products cater to those who want cleaner ingredients in their everyday routine. For additional strategies on improving hair health, consider these insights on treating thinning hair naturally and see if they fit your personal care plan.
No matter the brand, remember that every scalp differs. Experiment with formulas, monitor how your hair reacts, and enjoy a gentler path to feeling confident about your hair.
References
Grand View Research. (2025). Growth Trends in the Natural Hair Care Products Industry 2025–2030. Retrieved from https://www.globenewswire.com/news-release/2025/01/21/3012402/0/en/Growth-Trends-in-the-Natural-Hair-Care-Products-Industry-2025-2030.html
Healthline. (2020). Top Natural Shampoos. Retrieved from https://www.healthline.com/health/best-natural-shampoo
Mother Dirt. (2022). AO+ Restorative Hair Wash for Scalp Health. Retrieved from https://www.motherdirt.com
Plaine Products. (2019). Environmental Benefits of Refillable Packaging. Retrieved from https://www.plaineproducts.com
Grand View Research. (2024). Organic Shampoo Market Analysis. Retrieved from https://www.grandviewresearch.com/industry-analysis/organic-shampoo-market
